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“Have you or a loved one been hurt? You deserve compensation! Call now to get $$$!” Everyone in Louisiana has seen some version of this TV ad. The ad often has scary music, a dramatic voiceover, and some official-sounding language about a “drug alert” or “medical alert.” These ads can discourage people from seeking medical treatment or even scare them into stop taking life-saving medication.

Two Louisiana medical professionals are speaking out about the importance of reining in advertisements over drug and device lawsuits to protect Louisianans from the collateral damage created by the lawsuit industry.

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