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Pollie Award Entry: Most Ridiculous Lawsuits of 2013

Goal/Audience

Throughout 2013, the US Chamber Institute for Legal Reform (ILR), as part of its “Faces of Lawsuit Abuse” public education campaign, pushed out monthly “Most Ridiculous Lawsuit” polls to its more than 200,000 Facebook fans, 5,000 Twitter followers, and 4,000 email subscribers.  At the end of the year, ILR compiled the Top Ten vote getters as part of a two-week, integrated “Most Ridiculous Lawsuits of 2013” public awareness campaign.

 

Results and Engagement

In December 2013, ILR promoted the Top Ten list via a series of 15-second promo videos via a pre-roll advertising campaign in six states: Illinois, West Virginia, California, Pennsylvania, Florida and Louisiana. ILR garnered 2.2 million video views of our pre-roll advertising campaign.

 

Video Samples

Following are the 15-second videos that were pushed out via pre-roll:

 

Man Sues Apple for his Porn Addiction:

 

 

Customer Sues Restaurant Over Hostess’ Rude Comment:

 

 

Two years to toss suit from robber who sued shop owner:

 

 

Lehigh University student sues over grade, seeks $1.3 million:

 

 

Boy Excused from Track Team; Dad Sues for $40 Million:

 

 

Woman Suing Over ‘Severe and Permanent Injuries’ Still Able to Do Half-Marathon:

 

 

Idaho Inmates’ Lawsuit Blames Life of Crime on Beer Companies

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