If you have ever had a can of the energy drink, Red Bull, and were upset to learn that the drink didn’t actually “give you wings”, as the company’s marketing slogan suggests – you are not alone.
Red Bull has reportedly agreed to pay more than $13 million to settle a proposed class action lawsuit which claims the company’s marketing – including the slogan, “Red Bull gives you wings,” – may overstate the effects of the drink.
As Business Insider reports:
“While the suit did not allege that plaintiffs were disappointed that they didn’t suddenly sprout wings, it does say that Red Bull relies a lot on terms like ‘wings’ and ‘boost’ to give consumers the impression that the drink gives people some sort of physical lift or enhancement.”
The proposed settlement has yet to be approved by the court, but “could potentially include millions of people who purchased at least one Red Bull between Jan. 1, 2002 and Oct. 3, 2014. Members of the class action lawsuit would have the option of a $10 cash reimbursement or two free Red Bull products with a retail value of $15.”
No word on the settlement amount that the plaintiffs’ attorneys in the case will receive.
As for Red Bull, the company says it “settled the lawsuit to avoid the cost and distraction of litigation,” but “maintains that its marketing and labeling have always been truthful and accurate, and denies any and all wrongdoing or liability.”
However, as we have come to expect with most lawsuits such as this, the plaintiffs’ lawyers stand to get a significant “boost” with a big payday, while the alleged “victims” are left sipping on the leftovers.